How Google AdWords works?

Advertise your business on Google

This is what Google says for advertisers – “No matter what your budget, you can display your ads on Google and our advertising network. Pay only if people click your ads.”

Google Adwords

How it works?

As a first step you have to create your ads, by choosing the keywords (words or phrases related to your business).

Based on this, Your Ads appear on Google. So when people search on Google using one of your keywords, your ad will appear next to the search results. This is how you advertise to an audience that’s already interested in you.

Then you attract your Customers. -  Now the system is set up, so that people can simply click on ad to make a purchase or learn more about  your business.


Google adWords offers:

Your business will get Targeted reach

Your business can advertise to people searching on Google. Even if your business already appear in Google’s search results, AdWords can help you bull’s eye new audiences on Google and Google’s advertising network.

Your business will get Greater control

You can manage your ads and fine-tune your budget until you get the results that you want. You can also display a range of ad formats and even target your ads to specific languages and geographic locations.

Your business will get Measurable value

As a Business owner there’s no minimum spending requirement or time promise. And with the cost-per-click preference, you will only charge if people click your ads. This means that every penny of your budget goes towards bringing new prospects to you.

If you are concerned about costs? Don’t worry – AdWords puts you in full control of your spending by:

Allowing you to set your budget based on your spending requirement – the amount you want to pay for the ads is left to you.

Another benefit you get is, you can avoid Guesswork

Google will provide keyword traffic and its respective cost estimates so that you can make educated decisions about choosing keywords and maximizing your budget set for advertising.

Result oriented – Pay (Pay for clicking)

Google will change only if someone clicks your ad, not when your ad is displayed. Also note that Google provides you various Payment options based on country and currency.

You can target – Local and regional business only

Also if your business is very local, you can set your ads to appear only to people searching in particular region. You can easily target online customers within your regional reach. For example say, 25 miles of your business center.

So know how the Google ads work and how efficiently you can use to your budget before you start your advertisement. Knowledge on how it works is very important, to reduce the budget and also effectiveness of the traffic that flows in.

Best example that Google sites –, Arayan Florist, CaraZoo

Be an Google literate…and it provides various tools to improve your business marketing tools.

Also want to know about – Google Tools – For Effective Business Marketing

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